Lucy Watson Coming soon...


Hey you! We have some news!
South Beach have been hanging out with MIC’s gorgeous Lucy Watson. With her all-year round beach-perfect bod, we thought she would make the ideal ambassador for our latest swimwear range. So we invited her to help us curate key pieces for our upcoming summer style edit, which will include Lucy’s favourite prints and shapes, such as our kitsch flamingo print, some chic metallics and a pop of geometric neons. To showcase a little teaser to some of our favourite fashion insiders, we held a press day earlier this week at Kettner’s in Soho – and we can’t wait to bring you the full edit very soon. So keep your eyes on the screen and keep hitting that refresh button.

Lucy Watson COMING SOON. Photo by Jonathan Hordle/Rex Shutterstock

At the event, we had the lovely Lucy Watson and other celeb appearances including Fearne McCann, model and CBB star Casey Batchelor, and TV presenter Aj Odudu. Press and bloggers were also there to browse our SS15 collection.

Lucy Watson Joanthan Hordle/Rex Shutterstock

The entire day was a huge success and our lucky press and bloggers were treated to canapés on arrival, afternoon tea and some delicious cupcakes. Not only that but the guys from Bohemian Jewellery Tattoos also came down to give some of our guests temporary jewellery tattoos (totes hot right now!) and Only Fingers & Toes popped by to do luxury manicures.

foodporn Kettners Canapes

All in all a successful day and we want to thank everyone who attended for making it such a brilliant day.

lucy watson ferne mccann Lucy Watson and Ferne McCann. Photos by Jonathan Hordle/Rex Shutterstock

Don’t worry if you’ve missed out on our little teaser press day; it was for journos and industry insiders only and the big reveal to our real favourite people (that’s you, shh!) will be very soon. Keep checking in on the South Beach website and look out for the South Beach X Lucy Watson edit. If you’re hanging off the edge of your seat and can’t wait any longer, make sure you check out our current collections such as Miami Nice, Art Haus, Cruise Collection, and Monozone.

To see all swimwear, shop our whole range here.