Trending bikini colours

Curating the perfect summer holiday wardrobe? Don’t start packing without checking out what’s hot on the trend barometer. Here at South Beach, we’ve pulled together some of our favourite colour trends as seen on the runways so that you can turn heads on vacay. Bae, we’ve got you covered! Here’s what’s #trending in swimwear and bikini colour trends for 2017:

Pretty Pastels

Pretty Pastels Pretty Pastels

Our super chic Suburbia trend is all about embracing the perfect, the preppy, and the pretty. The story, which is inspired by America’s suburban neighbourhoods, has a fun yet wholesome appeal. So make way for those good girls on the beach this summer – because ladylike pastels are in and vampy is out!


Cruise White

Cruise White Cruise White

If you’re planning a champagne cruise with your girl gang, this is your year. Because white swimwear is hot as hell right now, and we have a different style for every member of your squad. Hen weekends and weddings abroad = sorted! Talk about matching #squadgoals!

Lingerie Black

Lingerie Black Lingerie Black

There’s always room for a black bikini or one piece in your suitcase. Whether you’re 5 star cruisin’ or sunset raving on a party island, black is forever on fleek. And it’s this season’s most sophis shade! As seen on the catwalks, black swimsuits will come with sexy cut-out, sensual mesh or stunning lace detailing.


Greenery Greenery

Swimwear is going green in 2017 and we’re 100% backing the movement with our botanical prints, leafy designs, and cool khakis. Get the look with our Green Palm Tree Balconette Bikini or our gorgeous Khaki Cut Out Macramé Back One Piece for total vacay chic.

 Shop our hot new Bikini styles for SS17 >>>