SS17 Swimwear Predictions South Beach Designer Q&A

This week we talked to the South Beach Swimwear designer Alice to find out all the SS17 swimwear predictions for the new season. You heard it here first...

  1.  What are the key trends for SS17 swimwear?


Tropical florals, new nautical and beach comber are the main trends to look forward to next season.

  1. Are they any stand out shapes that you love?


High leg styles are huge next summer, they instantly update your beach wardrobe and are super flattering giving the impression of longer legs.

  1. What kind of prints will be popular for SS17?


Prints will be bold and brave for SS17. Inspiration will be taken from the jungle: Tropical leaves, exotic fruits and rare flowers will all feature. This print trend really lends it’s self to a very bold, confident colour palette.

  1. Are there any trends from this season that will be renewed?


Crochet will still be a huge part of the SS17 beach look, it will be updated with bold mixed colours and gorgeous detailing such as beads and tassels.

  1. What kind of beachwear will be on-trend next season?


Next season’s beach wear is all about fun trims including pom poms, tassels, beads and embroidery. Beachwear will be wearable on the beach, by the pool, in the bar and at a festival. Cute cut-outs and low backs will allow you to show off your South Beach swimwear.

  1. What designers do you look to for inspiration?


I love Stella McCartney’s lingerie line which I often look to for shape inspiration. I also admire her as a business woman as she is so committed to running an ethical Fashion House.

  1. Do you have someone in mind when you’re designing and visualising swimwear?


I always think of my friends when I design for South Beach, they are young and fashionable and they want to take loads of swimwear options away on their holidays. Whenever I see them they have exciting new ideas for me which is great!

  1. What’s your favourite trend for next season?


I’m really excited about the metallic trend; there are some really fun and fashion forward metallic fabrics which I’ve loved designing with, they give a great pool party look.

  1. What does South Beach have in store for SS17?


There’s loads to look forward to from South Beach next season! Some great shapes will be introduced with gorgeous detailing such as lace-up backs, cut outs and interesting strapping. The prints are going to be bold and fun – perfect for the beach or peaking through a vest top at a festival. Personally I’m excited about the fab new metallic fabrics we are introducing, so keep your eyes peeled!

SS17 Swimwear Predictions South Beach Designer Q&A