South Beach SS16 New In SHOP SS16 NOW

We’re pretty excited to share with you our SS16 swimwear and beachwear launch. Like a healthy dose of vitamin A, a much needed prescription of melanin, or a generous measure of Pina Colada, it’s just what the doctor ordered. “The winter blues are finally over” said the nurse and we’re ready to get wet n wild at the next Miami pool party… who’s joining us?

Here are some looks that we love from the just landed SS16 range…


Monochrome is super hot in SS16. Not only is the combination of black and white ultra flattering for all body shapes, but it’s super classy whilst being totally on trend. Expect serious colour blocking, wild animal prints, cute contrast piping, sexy strap detail, as well as cutout and macramé.

Where to Wear: Bora Bora, Ibiza

Caitie Bikini Set Caitie Bikini Set


The Camila Blue Multi Panel Moulded Top & Brief Bikini Set is the perfect hybrid between sporty and girly; this look is part raver, part gym bunny. It’s got Florida written all over it and it’s perfect for running on the beach (or raving).

Where to Wear: South Beach, Miami

Camila Bikini Set Camila Bikini Set


This trend reminds us of our favourite dance mix. It’s the perfect mash-up and it’s bursting with summer vibes. Mixing together 60s pop art and 80s rave, this cross-decade look is so hot right now. You can get the look with our NEW IN Gugu Yellow Wow Logo Bikini Set for just £22.00.

Where to Wear: Encore Beach Club, Vegas

Gugu Bikini Set Gugu Bikini Set


There’s no getting away from boho because 70s fringing and crochet is everywhere! So channel your inner bra-burning, flower crown wearing, guitar playing hippie with this Thea Flower White Crochet Bikini Set. It’s so easy to style and looks flattering on all body shapes!

Where to Wear: Hula Hula Hvar Beach Club, Croatia 

Thia Bikini Set Thia Bikini Set