Hello and welcome to our first ever blog post. You may have landed here from our TwitterFacebook orPinterest pages as follower, so firstly we’d like to thank you for taking an interest in us!

Welcome to South Beach 

So, who are we? We’re a new swimwear brand, launching in spring, striving to offer affordable, beach club-style swimwear to confident ladies who want to stand-out in the sun.

We’ve got some big stockists to announce nearer the time but for now, we’ve uploaded our SS13 range to an onlinelookbook for you to preview our designs.

Looking at our styles, you’ll notice that South Beach is all about embellishment, print and attention to detail. Aiming to be at the cutting edge of the latest trends, our first collection is based around three key themes; ‘Gypsy Summer’, ‘Delicious’ and ‘Americana’.

Gypsy Summer is all about strong prints and intense colours. Expect to see bold floral and busy butterfly prints mixed with pretty frills and bows.

Delicious appeals to our fun, flirty side with a playful mix of sweet shades, neon brights, chevron pop prints and cute details like 3D flowers and multi-coloured jewels.

Americana channels the cool, laidback US with a focus on native and retro themes. This trend takes inspiration from bohemian 70s style with fringing, beading and tassels, given a modern edge with a fusion of geometric Aztec and photographic print.

We’ll have plenty of news from South Beach HQ to share in the next few months, as well as bringing you beach style, fashion and beauty tips- plus much, much more!


South Beach Swim

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+Katie Fox